The Impact Of International Business On The Domestic And...

The importance of international business is to withstand and build competitions for the creation of economic value both in the domestic and overseas markets . however, international business has a variation of models that can be identify the environmental analysis of some countries. internationalizatioon of companies can be achieved by using these models to finf the right location overseas by taking the institutional, cultural fit and success opportunities into concern. These models also give an in depth information on location that are chosen by the company. A well know framework is the Porter’s Diamond model which was created by Micheal Porter in 1990, this framework helps with the advantages and disadvantages to map out a company’s home and host locationdecision by anaysising two high street retailers of Walmart and ikea . Porter’s Diamond model states that nation’s competitiveness depends on the capacity of its industry to innovate and upgrade, howeve r, this depends on its productivity level of the nation. From the point of views of the company a national competivitve advantage means that it willhave to depend on the nation to implement a home based to improve their existing products and services such as features, quality, technology and also being able to compete with other international industries. The advantage of this model is that it identifies the four factors that help in the development of the essential national environments where companies are born, grow andShow MoreRelatedMr. Muza1493 Words   |  6 PagesInternational marketing International marketing is marketing carried out by firms overseas or across national borderlines. 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